In order to make your product stand out you have to make people feel a personal connection to your product by channeling the empathy that we all so fiercely desire. In my 'spare' time, I am pursuing an advanced degree in STS Science, Technology, and Societyfocusing on how social collaboration tools impact our perceptions of being overloaded by information.
Apple is a master of this technique. Influencers can be friendly customers, prospects, or even bloggers who have an sizable online presence. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.
Make the product or service available to important influencers as a first step. Photo Credits press image by Petro Feketa from Fotolia. I would love to hear other innovative ideas for creating attention around product launches.
Unless you have a massive launch event planned, the official launch date should only signify the day your product is actually available. Opinion piece Providing insight into your industry is a fantastic way to build brand recognition, establish your brand as a credible expert, and drive traffic.
Email Last Updated Nov 10, 5: At the top of the release, write an eye-catching headline that reflects the topic of the news release.
In order to do that, you need to write the perfect press release that is not only compelling, but is enough to catch the eye of the media and not get lost in the sea of other products that want the same attention as you.
Under that, you should write a subhead that completes the thought of the headline. Comment below or tweet me at dlavenda. What I often do as well is allowing journalists to give something away to their audience. When you find a study related to your industry and you can use those findings in an interesting way and apply it to your specific situation.
The final thing to consider regarding your press release is how much editing it will take. Create your news from scratch.
Upcoming events you are sponsoring or attending. Continue to produce fresh news like announcements concerning novel uses of the product, customer stories, details about how the offering provides return on investment ROI to customers, etc. Her work has been published online; in quarterly business, arts and education publications; and in B2B and consumer magazines.
The steps below describe how to do this. Edit the press release carefully. It gives you credibility, authenticity, and insight to everything your company does.
Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly. Risky, bold, daring - you are. You ultimately decide the vision and legacy that you want to leave.
Feb 02, · Edit Article How to Write a Product Press Release. In this Article: Identifying the Product’s Unique Selling Point Writing the Key Elements of a Product Press Release Publishing and Promoting Your Product Press Release Community Q&A Use a product press release to inform both the press and any other potentially interested parties about a new product%(35).
Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(64).
Nov 10, · How To Write a Press Release, with Examples. Share; "The new release does more stuff." Why the extra verbiage? a release of a product probably isn't all that important. "The purpose of a press release is to announce something newsworthy, such as the launch of a new product or the opening of a new location," said Cara Downs, director of consumer media at SSA.
+ Sean Work. There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore.
We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Scandinavian “Biggest Loser” trainer and creator of the successful DVD, “The Butt Bible”, is launching a new app called “Live Life Lean”.How to write a press release to launch a new product