Project report on rural marketing strategies of fmcg products

The precipitous decline in food prices appears to have overwhelmed supply management efforts, despite the fact that the downshift in momentum commenced as early as the second half of and continued well into the first quarter ofaffording lead time for course corrections.

Four set of dolis or palkis are moved all around the village. The future of the executive interim opportunity in Central Government departments is at stake. Other methods like distribution of pamphlets, use of mobile publicity vans and advertising on walls can also assist in establishing a relationship with the rural masses.

Therefore, the opportunities in these markets are quite large and need to be explored. Though rural market is a huge attraction to marketers, it is not easy to enter the market and take a sizeable share of the market in the short time due to the following reasons.

Cinema Van Operations had films and audio cassettes with song and dance sequences from popular films along with also comprising of advertisements of HUL products.

In the past too, supply shocks, of which large one-sided deviations of inflation from projections are merely a symptom, drove disinflation episodes. As a common human habit it has been observed that the rural masses always look upon the urban mass. Product availability has to be ensured in all feeder and mandi towns from where village retailers come to buy their stocks.

As per the 3rd advance estimates of the Ministry of Agriculture, production of spices recorded a growth of The company salesman grouped all these orders and placed an indent with the Head Office.

Formulating an integrated and efficient channel of distribution remains a challenge for the marketers. Effective process is a pre-requisite. This confirms the vulnerability of the Indian economy to exogenous shocks, viz.

Rural Marketing Strategies-for Fmcg

They have also been formulating and implementing schemes for employment generation. The rural population is gradually getting urbanized and has a great potential and improving purchasing power. The purchasing power of rural consumers has increased significantly over the past decade. As most of these women are from below the poverty line, and live in extremely small villages less than populationthis earning is very significant, and is almost double of their past household income.

Examples o ITC, through its format echoupal, uses the Internet to communicate and reach out to the rural people. A number of auto companies have launched rural-specific campaigns. RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side, that’s also where a chunk of corporate top line actually comes from.

It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side, that’s also where a chunk of corporate.

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Avoiding the Pitfalls of Centralised Procurement Are your Procurement stakeholders champions or saboteurs? Tony Colwell - 27 October This article is the fourth in a series on how to avoid the pitfalls of centralised procurement. In this context, a special marketing strategy, namely, rural marketing has emerged.

But often, rural marketing is confused with agricultural marketing – the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.5/5(7).

First, the spatial and temporal distribution of the south-west monsoon has been uneven and deficient in some parts of the country, which is expected to lead to a .

Project report on rural marketing strategies of fmcg products
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Strategies of Rural Marketing. by Sesha Sai on Prezi